Notice that you will never, ever see anyone in a brochure sitting in front of a computer screen dicking with raw images. All you will see is skateboarding and bicycling, and the only time you’ll see a person portrayed as cool with any electronic device is if Apple is trying to sell them iPods, or a cell phone company is trying to push wireless devices, which do cause cancer. You also will never see anyone holding a camera, unless it’s a camera ad. Cameras and electronics are not cool. Dealing with people in person and participating in, not watching, active sports is where it’s at.
Ken Rockwell mentre parla della Nikon D90 (il mio regalo di Natale, mi sa) (anticipato).